Curiosity is the hunger of the human mind. A person might be browsing the web looking for information at this very moment. Perhaps, it is also the reason you’re here!
Before you think we are calling you out, the reality is that it is truly mind-blowing how technology has made it easier to access reliable information with just a few clicks.
This has grown even more as the pandemic forced us to adapt with the ‘new normal’. According to the 2021 e-Conomy report for Southeast Asia by Google, Temasek, and Bain & Company, there has been a 12-million increase of digital consumers in the Philippines during the first half of 2021 alone. Closer to home, it also revealed that Google and Facebook are among the platforms Filipinos spend the greatest amount of their on-screen time on, both reaching millions in terms of total visit numbers.
The Google Year in Search also revealed that the Filipinos are more eager and involved in the digital market with searches concerning digital banking accounts, reformas en general securitas contactless payments, and brand comparisons. This poses an opportunity for brands and organizations to expand and stay in touch with the public.